Project
Eventlin
Website
apps.eventlin.com
Category
hospitality
Services
PRODUCT DESIGN
MARKETING CAMPAIGNS
Year
2021 - ongoing
The product had grown faster than its foundations.
Navigation was confusing. Bugs and broken flows appeared across the product. Users could make irreversible mistakes without enough guidance.
The founders were still onboarding and educating every customer themselves. That worked while the customer base was small. It stopped working as the product grew.
next steps
The founders were still onboarding and educating every customer themselves.
It worked at a small scale. It could not work at the next one.
1
Improved onboarding flow
2
Redesigned the product and created a self-serve setup
3
Design system systematized
4
Worked on "Lina", AI coworker
new onboarding flow
refined visual identity
improved ux of new features
lina ai assistant
summarum
01
Product cleanup
Simplified key journeys, navigation and core workflows. Created a more consistent and scalable interface across the product.
02
Mobile
Reworked the mobile experience, making it cleaner and easier for hosts and staff to manage bookings on the go.
03
Design system
Created a full design system for both light and dark themes, setting a scalable foundation for future product growth.
04
Website
Designed and developed a new marketing website in Framer, rewriting the information architecture and copy to tell a clear story of the product.
05
Brand
Systematized the brand, consolidating all previous assets and guidelines into a single, cohesive brand book.
Outcomes
The design system now drives all new features, the website aligns the product story, and the overall experience feels reliable and modern.
This work laid the foundation for scalability, enabling faster workflows, fewer mistakes, and a stronger sense of trust in the brand.