My work.
Yums – rewarding returning guests
About
Restaurants often lose repeat guests because existing loyalty apps focus only on discounts and points.
Yums set out to change that by helping restaurants recognize and reward their regulars in a more human way.
Eventlin – bringing clarity to hospitality bookings
Business needs
The first MVP, built entirely by developers, looked more like spreadsheet than real product.
Restaurant managers and hosts used it daily, yet struggled with poor accessibility, and confusing data views.
The website also needed a fresh story, one that clearly presents the product and its value in a single, cohesive experience.
Results
Redesigned dashboard screens for better usability and readability
Created a scalable design system
Built a new marketing site to unify the product and brand.
Turned a MVP into a product teams trust and enjoy using.